COVID-19 hit gyms hard. Athleta stepped in to own virtual, remote workouts, bringing thousands of women and girls together.

I collected user-generated content and edited this project.

In only 74.5 hours, a BBDO strategist's initial idea made it onto Athleta's social channels. The idea formulated on Monday 4:00PM and went live on Thursday 6:30PM during the first frightening week of COVID-19.

ACD: Christina Whalen

ACD: Andrew Shaffer

Strategist: Meredith Krull

Producer: Lou Doherty

Content Creator: Bentley Rawle

Content Creator: Cole Davis

Agency: BBDO SF