YOUNG ONES BRIEF
Get Kraft to be the talk of drop off and parenting groups everywhere during Back to School 2019 in the US.
Parent's love sharing their kids' "First Day of School" pictures; however, some kids can't even crack a smile. With the Cheesy Tears Snapchat filter, a kid's fit can actually transform into Kraft rewards, redeemable at any grocery store.
I ideated and animated this.
Copywriter: Tanner Manscill
Art Director: Cole Davis