HELLMANN'S

AAF Addy 2019 - Regional

D&AD NEW BLOODS BRIEF

Create a Hellmann’s branded device, publication or service that addresses the issue of food wastage.

OUR SOLUTION

We created a sticker called 'Ripe Alert;' a sticker that alerts you of your produce's freshness levels by detecting ethylene gas.

I ideated, filmed, and edited this.

Art Director: Taylor Whitlock

Copywriter: Ian Forsyth

DP/Editor: Cole Davis