YOUNG ONES BRIEF

Get Kraft to be the talk of drop off and parenting groups everywhere during Back to School 2019 in the US.

OUR SOLUTION

Parent's love "First Day of School" pictures; however, some kids can't even crack a smile. With the Cheesy Tears Snapchat filter, a kid's fit transforms into Kraft rewards.

I ideated and animated this.

Copywriter: Tanner Manscill

Art Director: Cole Davis